Facebook LIVE Marketing
Video is set to dominate mobile and desktop content through 2020, with digital-video ad spending projected to rise significantly. Facebook Live, launched in 2015, offers brands powerful tools to engage and grow their audiences.
Video content is predicted to be the fastest-growing category on mobile, desktop, and everywhere else through at least 2020, according to eMarketer.com. Consequently, digital-video ad spending is expected to rise from $9.90 billion in 2016 to $28.08 billion by 2020!
Since its launch in August 2015 and later its availability to all users in January 2016, Facebook Live has quickly become a game changer. Media giants like CNN, Viacom, the New York Times, and BuzzFeed have utilized Facebook Live to experiment with new video formats and expand their audiences.
Though Facebook isn’t the first social platform to introduce a live streaming feature—Periscope and Meerkat led the way in early 2015, YouTube has supported live streams for years, and Amazon built a vast live gaming community with Twitch—Facebook Live holds unique appeal for brands.
Many brands have already established a presence on Facebook. Now, they can easily share Facebook Live videos with fans, friends, and followers without the need to build a new audience from scratch.
Facebook enhances its offering with features like live events, two-person broadcasts, comment feeds, and filters. Additionally, the potential launch of mid-roll ads could provide brands with an alternative revenue stream.
Given these benefits, a wide range of businesses—from auto manufacturers to makeup companies—are leveraging Facebook Live to grow their audiences. For brands new to live streaming, planning and launching a successful Facebook Live video can seem daunting, but the potential rewards are significant.
Terms
- [YES] Can be used for personal use
- [YES] Can be added to shops/memberhips containing more than 500 products
- [NO] Can be sold
- [NO] Can be packaged with other products
- [NO] Can modify/change the sales letter
- [NO] Can modify/change the main product
- [NO] Can modify/change the graphics and ecover
- [NO] Can be added into paid membership websites
- [NO] Can put your name on the sales letter
- [NO] Can be offered as a bonus
- [NO] Can be used to build a list
- [NO] Can print/publish offline
- [NO] Can be given away for free
- [NO] Can be added to free membership websites
- [NO] Can convey and sell Personal Use Rights
- [NO] Can convey and sell Resale Rights
- [NO] Can convey and sell Master Resale Rights
- [NO] Can convey and sell Private Label Rights
- [NO] Can be translated to other languages
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- FacebookLIVEMarketing_USER
- 1 Training Guide
- Training Guide.pdf
- 2 Cheat Sheet
- Cheat Sheet.pdf
- 3 Mind Map
- Mind Map.PNG
- Mind Map.pdf
- 4 Top Resource Report
- Top Resource Report.pdf
- eCovers
- Facebook LIVE Marketing.jpg
- Facebook LIVE Marketing.png